Apple is one of the world’s most valuable companies, and rightfully so. Their reputation for leading the way through innovation, top-notch service and quality products has earned them a spot as a premium technology supplier. Furthermore, it’s gained the company a loyal following of users who love Apple so much, they’re willing to pay what some refer to as the “Apple Tax”.
As much as we can’t argue Apple’s success, we also can’t ignore the fact their products are priced significantly higher than many of their competitors in the industry. Why is this the case? Is it simple marketing taking advantage of people’s desire to be cool or are there more justified reasons? Is the current strategy sustainable? For those answers and more, check out this video from CNBC International that explores Apple’s history, its products and its pricing strategy.