Talent Development Centre

Tag Archives: social media

All Talent Development Centre posts for Canadian IT Contractors relating to social media.

Quick Poll Results: How tight do you keep your LinkedIn connections?

Keeping an active LinkedIn profile and connecting with the right people in your industry is one of the best ways to find IT contracts. Not only is LinkedIn one of the most-used tools by IT recruiters, but it’s also the best way to build out your network and get referrals for future gigs. If you’re not leveraging LinkedIn, you’re missing out.

Once you have a profile, the next question to ask yourself is what kind of network you want to build. Every IT professional has their own strategy. Some like to keep things very exclusive, and only allow people into their circle if they know them personally and think highly of them. On the other extreme, some professionals are happy to connect with anyone who has a pulse.

There’s no right or wrong way to do LinkedIn, but we were curious to learn how our readers approach it, so we made it into this Summer’s contractor quick poll. It turns out, IT contractors like to keep their networks somewhat closed. Approximately 80% of respondents said that they only connect with people who they know and like, or with people who have mutual connections or interests.

Quick Poll Results: How tight do you keep your LinkedIn connections?

Contractor Quick Poll: Do you screen your LinkedIn requests?

A powerful LinkedIn network can go a long way in helping you build out your professional connections, build your industry reputation and secure future contracts. As such, it’s great practice to connect with past and present colleagues, clients, recruiters and anybody else where you can add mutual value to each other’s professional lives.

At the same time, we all receive connection requests from individuals who appear to be completely random. Maybe you appeared in one of their searches, or maybe you have worked with them but you just don’t recognize them. Either way, this invitation to connect suddenly appears, with no personalized message whatsoever, and you’re left scratching your head. What do you do? Do you connect with them or do you ignore them? That’s what we’re looking to learn in this month’s contractor quick poll.

Quick Poll Results: Keeping Up with the Latest News and Trends

Knowing what’s happening in your city, country and around the world is the crucial for remaining competitive in today’s job market. You need to understand the trends coming down the pipe, make informed decisions based on external factors, and have the ability to have conversations about current events during networking events and interviews.

While the need to be informed is standard, how you get that information is definitely not. Canadians have a plethora of options when it comes to choosing how they’ll get their news and in last month’s contractor quick poll, we set out to find out how people are doing so. The results were mixed, with social media taking the lead. An interesting observation, but probably not surprising, is how traditional outlets like newspapers and radio are at the bottom of the pack.

Quick Poll Results: How do you keep up with the latest news and trends?

Contractor Quick Poll: How do you prefer to get your news?

The information available to us today is both a blessing and a curse. While we have the opportunity to be more informed than ever, it is impossible to consume all of the information that’s out there. Even more challenging, fact-checking and knowing what’s credible is an increasing problem. Even the smartest, most careful individuals get duped by bogus news and scams on occasion.

Conveniently, all of that information is being delivered over a variety of media. Each form has its own upsides and pitfalls carrying their share of high-value periodicals and “fake news”, but everybody can choose what is most convenient for them. So what is the most popular source of news and trends for IT contractors? That’s our question in this month’s Contractor Quick Poll.

5 New LinkedIn Features for the IT Contractor

5 New LinkedIn Features for the IT ContractorLinkedIn is the best social network for professionals in all industries to connect, network, share information and, of course, find new job opportunities. Recruiters frequently search LinkedIn to build relationships with IT contractors and when you’re not active there, you are missing out.

Did you know that even if you are diligent at keeping your LinkedIn profile updated and connecting with recruiters, you could still be falling behind? That’s because, like any technology-related company, LinkedIn makes ongoing advancements and updates to their product. The IT contractors who know about them can quickly set themselves apart from those continuing with the status quo. Here’s a look at some of latest LinkedIn features from the past year:

Find People Nearby

Have you ever been at a large conference or networking event and wondered who in your network is there? LinkedIn’s new “Find Nearby” will help with that. All you need to do is open your mobile app and go to the My Network section. Turn on the “Find Nearby” option and give permission to show your location. The tool does have its limitations because you have to remain on the Find Nearby page in order to be discovered and others have to be doing the same. In other words, this is only useful at a large event where many people are also interested in connecting and know about the feature.

Give Kudos

This might be the most interesting feature LinkedIn has added — being able to publicly thank a connection on one of 10 subjects (Amazing Mentor, Inspirational Leader, Going Above and Beyond, Great Job, Great Presentation, Making an Impact, Making Work Fun, Outside the Box Thinker, Team Player, Thank You). To use the feature, visit your connection’s profile and under “More” select “Give Kudos”. From there, choose the topic and follow the rest of the instructions. You only get to give kudos three times per week, so use them wisely, but what a powerful way to build a relationship!

Select “Remote Jobs” as a location

Independent contracting is all about flexibility, including the location where you work. Depending on your local economy, finding IT gigs locally may not be easy and uprooting your family for a 5-month contract also isn’t feasible. Now, when you search for jobs on LinkedIn, the location field includes a “Remote Jobs” option that will display opportunities you can do from anywhere in the world. You can also add remote work to your career preferences so recruiters on the other side of the world will know to contact you for opportunities.

QR Codes to Connect to Your Profile

It took long enough, but it appears LinkedIn has finally adopted QR codes. Customizing your LinkedIn URL is a must when you want to easily share your profile, and QR codes give you one more way to share your credentials. From your mobile app, the search bar now has an icon to the right of it that looks like a QR code. When you touch it, a new page opens up to either scan somebody else’s QR code or view your own code. Download your code and place it on business cards, signature blocks, resumes or anywhere else you may want to share your LinkedIn profile.

Ask for a Referral

There is no better way to get a recruiter’s attention than by a warm lead and LinkedIn now makes it even easier to get them. When you see a LinkedIn job posting, it will also tell you if anybody in your network is already working for that company. If they are, LinkedIn shows a “Ask for a Referral” option, which generates a message to your connection asking them to share your profile with the recruiter or hiring manager, and links back to the original job posting.

What newer LinkedIn features are you most excited about? Or, are their any tried and true classic features that you can’t live without? We’d love to hear more about how you use this powerful social network to increase your opportunities. Please share in the comments below.

Contractor Quick Poll Results: How often are contractors checking social media at work?

One of the biggest productivity killers in offices is social media. Apps are readily available on phones, viral videos are being discussed by co-workers, and the ability to connect with friends is always just a browser tab away.

Fortunately, according to last month’s contractor quick poll, networks like LinkedIn, Facebook, Twitter and Instagram aren’t distracting very many IT contractors while they’re working for clients. In fact, nearly half said they never check social media and another 25% said they only check once per day or if they receive a notification. Here are the complete results from our readers:

Quick Poll Results: Checking social media at work

Contractor Quick Poll: Do you check social media at work?

Don’t worry, responses to this quick poll remain anonymous! Social media is one of the greatest tools for job seekers and independent contractors who want to network with like-minded job seekers, professionals and employers around the world. Unfortunately, it’s also one of the greatest time-wasters in today’s workplaces.

This month’s contractor quick poll, we’re digging to learn how often our readers check social media at work (be honest, we won’t tell). Do you think social media is a hindrance on the office where you work or should it be accepted as a necessary evil? Share your thoughts in the comments below.

2017 in Review: Finding New Opportunities

Finding new opportunities is an endless job for an independent contractor. In fact, if you’re on holidays right now, you may be working at it today. There are many strategies you can take to find the best opportunities and we talk about them frequently on the Talent Development Centre. 2017 did not lack in these posts. If you missed any, here’s a summary of our favourite ones:

It’s important to always develop skills, regardless of your trade, if you want to remain competitive and stand out among your peers. Here are a few posts on that topic…

Most people search for jobs online but not everybody uses the World Wide Web to its fullest potential. If you think you can improve there, check out these posts…

Finally, these posts will help you think outside the box a bit more and look to areas you may not have yet considered…

How IT Contractors Can Track and Improve Social media Success

An independent contractor's online presence is a valuable way to improve your professional image, gain attention from recruiters and clients, and ultimately get more work. Strengthening this snapshot of yourself, especially on social media, is an opportunity to demonstrate that you are up-to-speed with the latest, relevant trends in your field, something particularly important to organizations who require competitive IT teams. It is also what will take a recruiter from "This person could be qualified, I'll try calling them" to "I need to meet this professional so I can present them to my clients". Knowing that you need to improve your online image and social media presence is one thing, but doing it can be an entirely different challenge. As with any strategy in business, you need to start with a plan and, once it's carried out, measure the results to ensure it's working. What exactly should you track to ensure you're taking the right steps on your social networks? Tracking Your Social Followers The first and obvious number people like to follow when evaluating their social success is the number of people who follow them -- friends on Facebook, connections on LinkedIn or followers on Twitter. It is an easy item to watch and see trends if you're successful, but in reality, does not give a proper snapshot of your success. Take a look at your list of followers. How many of them are going to help you get a job? Are they even in your industry… or your country? Having a lot of followers makes us feel good about ourselves, but it doesn't necessarily mean your network is valuable. Tracking your social followers is often referred to as tracking a "vanity metric". Tracking Your Engagement on Social Media The real metric you want to track is engagement. This includes clicks, likes, shares and comments on the posts you share. It is how you know if your network is finding value in what you post, or if you're just sharing a bunch of spammy articles that become clutter in a news feed. These could be considered misleading vanity metrics if the engagement is from irrelevant people; but at the same time, even a share from somebody who is separate from your profession may get shared again and seen by your future client. Overall, engagement is what you want to strive for. Engagement is also more than just the clicks, likes, shares and comments. More valuable are the conversations that may result from your social presence. When evaluating your success, ask yourself if anybody struck up a conversation based on something you shared. Or did a connection contact you out of the blue for some sort of advice? Another tool to understand engagement is a combination of a personal website and Google Analytics. When sharing a detailed opinion, why not make it a blog post and link to a website that also has your resume? You can then use Google Analytics to understand how many people are visiting your page and where they're coming from. Improving your Social Media Engagement If you start tracking your engagement and realize it is not very positive, nor is it showing signs of improvement, there are a few simple tasks you can try: •	Engage as well. Like every conversation in life, social media is a two-way street. Remember to respond to comments and engage with other people's posts. •	Track what was successful. Review the posts that saw the most engagement and identify trends in topics or the time of day it was shared. Continue to build from that momentum with similar posts. •	Encourage people to follow you. Add a link to your social profiles everywhere, including signature blocks, business cards and resumes. Just remember to leave off the networks where you don't always portray a professional image or you share political posts (ex. Facebook and Pinterest). Over the last decade, businesses, governments, and charities have proven over and over that a successful social media presence results in major success. Many independent IT contractors have also jumped on board and no longer need to search for work, the work finds them. When you will begin?An independent contractor’s online presence is a valuable way to improve your professional image, gain attention from recruiters and clients, and ultimately get more work. Strengthening this snapshot of yourself, especially on social media, is an opportunity to demonstrate that you are up-to-speed with the latest, relevant trends in your field, something particularly important to organizations who require competitive IT teams. It is also what will take a recruiter from “This person could be qualified, I’ll try calling them” to “I need to meet this professional so I can present them to my clients”.

Knowing that you need to improve your online image and social media presence is one thing, but doing it can be an entirely different challenge. As with any strategy in business, you need to start with a plan and, once it’s carried out, measure the results to ensure it’s working. What exactly should you track to ensure you’re taking the right steps on your social networks?

Tracking Your Social Followers

The first and obvious number people like to follow when evaluating their social success is the number of people who follow them — friends on Facebook, connections on LinkedIn or followers on Twitter. It is an easy item to watch and see trends if you’re successful, but in reality, does not give a proper snapshot of your success. Take a look at your list of followers. How many of them are going to help you get a job? Are they even in your industry… or your country? Having a lot of followers makes us feel good about ourselves, but it doesn’t necessarily mean your network is valuable. Tracking your social followers is often referred to as tracking a “vanity metric”.

Tracking Your Engagement on Social Media

The real metric you want to track is engagement. This includes clicks, likes, shares and comments on the posts you share. It is how you know if your network is finding value in what you post, or if you’re just sharing a bunch of spammy articles that become clutter in a news feed. These could be considered misleading vanity metrics if the engagement is from irrelevant people; but at the same time, even a share from somebody who is separate from your profession may get shared again and seen by your future client. Overall, engagement is what you want to strive for.

Engagement is also more than just the clicks, likes, shares and comments. More valuable are the conversations that may result from your social presence. When evaluating your success, ask yourself if anybody struck up a conversation based on something you shared. Or did a connection contact you out of the blue for some sort of advice?

Another tool to understand engagement is a combination of a personal website and Google Analytics. When sharing a detailed opinion, why not make it a blog post and link to a website that also has your resume? You can then use Google Analytics to understand how many people are visiting your page and where they’re coming from.

Improving your Social Media Engagement

If you start tracking your engagement and realize it is not very positive, nor is it showing signs of improvement, there are a few simple tasks you can try:

  • Engage as well. Like every conversation in life, social media is a two-way street. Remember to respond to comments and engage with other people’s posts.
  • Track what was successful. Review the posts that saw the most engagement and identify trends in topics or the time of day it was shared. Continue to build from that momentum with similar posts.
  • Encourage people to follow you. Add a link to your social profiles everywhere, including signature blocks, business cards and resumes. Just remember to leave off the networks where you don’t always portray a professional image or you share political posts (ex. Facebook and Pinterest).

Over the last decade, businesses, governments, and charities have proven over and over that a successful social media presence results in major success. Many independent IT contractors have also jumped on board and no longer need to search for work, the work finds them. When you will begin?

Job Seekers: It’s Time to Get Social!

Graeme Bakker By Graeme Bakker,
Delivery Manager at Eagle

In this competitive market, recruiters know that independent contractors are on the go and don’t always have time to speak with them on the phone or read large emails containing job specs.  In the technical savvy world we live in, social media is something that we ALL use.  With more and more millennials hitting the job market, recruiters are aware of how they find their information.  Sure, most people check their email and texts first thing in the morning but the vast majority of us check Twitter, Snapchat and Instagram as part of our daily routine… over and over and over again.

While recruiters are always trying to broaden their network and be in contact with their independent contractors, contractors can take a look at this infographic from Betterteam and find ways to make communication on the go in a more reliable and time saving way.  Yes, this is an infographic that is geared towards recruiters, but this is something that contractors should be aware of — recruiters like technology too!

Speak with your recruiters about how to share information through social media accounts.  For example, with recruiters whom you have built trust, give them your twitter handle so that they can send you a direct message with a link to the job description.  If you trust your recruiter to know your resume and your particulars when looking for a role, this is an easy way of cutting through the fat and communicate on the go. Here are a few additional tips to leverage social media:

  1. Use skype or periscope to talk with your recruiters about the roles that are coming across their desk.
  2. In your LinkedIn profile, add a description of the role you are looking for with some key skills that make you stand out from the crowd.
  3. Include career and job-related hashtags that directly relate to the roles you are looking to pursue.
  4. Add photos or quick stories on Instagram about your past experiences at companies that you have worked with to show how engaging you are when at work or the interesting projects that you have been a part of.

Work with your recruiter on these steps; afterall, they are doing it too.  Add them to Instagram, share twitter handles and LinkedIn profiles. Above all, get SOCIAL!

Can Social Recruiting Work for Your Office Space?