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Tag Archives: ecommerce

How Does an Ecommerce Company Dominate Others?

Have you ever wondered how many companies there actually are in the ecommerce world?  Where is the competition in the economy? As you can see from the infographic below, there’s not much left since the giant companies either acquire the smaller ones, or they go out of business.

There are usually thousands of websites offering the same or similar services to each other. This is especially true of the travel niche, for example, with Expedia. So what do these companies do differently than others and why can nobody realistically challenge their market dominance?

Quality Experience

Big ecommerce companies don’t only focus on the high-quality product but also on the buying experience for the consumer. The buying experience includes everything from packaging, marketing, the presentation on the online store, to the post-purchase follow up.

Companies such as Expedia go the extra mile just to be sure their consumers get the right product and have a good experience with their websites. This travel giant, in particular, was also one of the first companies to adopt Bitcoin payments, allowing travelers to book trips in any way conceivable.

The Brand’s Backstory

Everyone loves a good story and this applies to the brand stories too. Customers want to know who they’re buying from. They enjoy when they know how the company started and its business values and goals. This strategy gets the customers at a personal level instead of pushing the product on them.

On the Go and Social

In addition to online shopping at desktop and laptop computers, people have taken it out of the house and on their mobile phones. If we continue using Expedia as an example, they combine the social and mobile aspect of booking trips, hotels and car rentals on its online apps.

The combination of all three factors can make any company powerful. When a company covers all its bases, it makes it hard for someone to enter the game.

How Does an Ecommerce Company Dominate Others?

Trailblazing Failures of the Dot-Com Bubble

The Dot-Com Bubble was a period which occurred in the late 1990s when making money through the world wide web was just beginning to become popular. During this period, investors were starting to realize that big money could be made online, and began investing enormous amounts of money into sites without giving it a second thought.

Sorry to burst your bubble, but unfortunately there was not a lot of profit made from most of these investments. Today we acknowledge the fact that these investors were not entirely wrong as using the web for online sales or purchases is currently a common practice, and there are large sums of money made. Yet, the market during the 1990s was extremely overestimated, and ultimately lead to the downfall of many companies. In this infographic, WhoIsHostingThis? describes some of the most memorable, horrific, and hilarious early tales of the tech world.

Trailblazing Failures of the Dot-Com Bubble - Via Who Is Hosting This: The Blog
Source: WhoIsHostingThis.com