Talent Development Centre

Motivation and Opportunity: Entrepreneurship, Career Change in Canada’s Female Workforce

Guest post by Gloria Martinez of womenled.org

Motivation and Opportunity: Entrepreneurship, Career Change in Canada’s Female WorkforceA recent study of Canadian workers by the recruitment agency Hays Canada has revealed that half of the working professional population are unhappy in their current jobs. And unhappiness among female workers appears to be at an all-time high — 54 percent of Canadian women fantasize about quitting their jobs with many claiming they want more money, while others put the blame on a bad culture fit.

For many Canadian women, happiness at work didn’t happen until they made a career change. Many chose to follow a private passion rather than fight their way along a difficult and frustrating career path to advancement in companies that showed little interest in cultivating and promoting in-house talent. The fact that Canadian women are starting businesses at a higher rate than women in any other G20 country is a positive and encouraging indication that many are seeking personal happiness through entrepreneurship.

Opportunity and pay

Many have gone out on their own having grown tired of too few opportunities to take advantage of their education and experience. Canada’s gender pay gap is one of the largest among industrialized countries, according to the Organisation for Economic Cooperation and Development. Pay inequity has led many Canadian women to seek better options in other fields, including finance, construction and civil engineering, and take advantage of hot new job markets, such as computer and information systems, medicine and human resources.

A new career

One of the most positive life changes you can make is deciding to turn a passion into a career and start enjoying the prospect of going to work every day. Former Toronto advertising exec Jane Canapini decided to start a travel blog after a memorable hiking trip to Greece and Italy. Andrea Raco left the insurance business to become a personal success coach. If that sounds appealing, decide on what happiness and success mean to you. It could lead to anything from starting a dog-walking service to designing commercial websites or writing online marketing content for a broad range of clients.

Emphasize personal strengths

Becoming an entrepreneur can mean embracing radical change, like working from home or working a second job while getting a new business idea off the ground. Phoebe Fung of Calgary gave up a career in the oil and gas industry to pursue her passion for wine to open Calgary’s first wine bar. Despite struggling to find financing, within a decade Fung’s Vin Room had opened three locations in the Western Canadian city. The appeal of doing what she loves was strong enough that Fung was willing to forego a salary in the first two years according to the details of the financing deal she was able to secure.

Refreshing your resume

For anyone wanting to sell their strengths and experience to a prospective employer or seek funding for a new venture, an updated, well-written and attention-grabbing cover letter and resume are essential. Remember that a good resume should strike a balance between brevity/concision and compelling information, while a solid cover letter will be written toward the industry to which you’re applying.

If your resume needs a good overhaul, check out online resume templates for appealing designs/layouts and color combinations. A potential employer in a different industry will want to see evidence of initiative, creative thinking and resourcefulness; in other words, evidence that you would make a good addition despite having come from a different field.

Today, women in Canada are heading financial technology companies, philanthropic organizations, fashion companies and boutique bakeries, while organizations like Women in Communications and Technology seek to encourage greater female participation in the digital industry. An increasingly tech-savvy and agile workforce is helping create new – and, in some cases, unforeseen – opportunities.

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