Email Marketing Specialist

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Eagle is currently seeking an Email Marketing Specialist for a six (6) month contract opportunity, scheduled to begin immediately.

Key Responsibilities

The successful candidate will be responsible for:

  • The development and tracking of emails and SMS messages that are delivered, opened, and clicked-on, that will ultimately increase our business' digital marketing success;
  • Leveraging disparate customer acquisition and retention channels to build and optimize marketing automation workflows (that include email marketing) based around segmented goals;
  • Connecting multiple touch points including social media, email marketing, eventually SMS marketing, and web content marketing, to ensure the use of real-time marketing data providing relevant, contextual marketing experiences to contacts in the database;
  • Focusing on more than just acquisition and master the art of retention and wallet share growth;
  • Managing marketing automation budget while maintaining responsibility for all invoicing processes and procedures;
  • Forecasting costs for individual projects and managing third party supplier budgets;
  • Integrating marketing channels to deliver a comprehensive, cross-platform user experience;
  • Making sure that every touch point is carefully planned for optimal conversion optimization;
  • Developing metrics against which to track the success of each digital marketing initiative;
  • Growing email list organically, not through bought or rented lists;
  • Establishing email and contact information acquisition campaigns;
  • Managing various email campaigns, including the template designs, calls-to-action, and content used in email sends;
  • Segmenting lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.);
  • Sending targeted email messages based on the interests, behaviors, and current stage of your prospects;
  • Measuring results and optimizing the lead nurturing workflows for these segments to convert leads;
  • Working to minimize list decay and unsubscribes while increasing the productivity of our email sends;
  • Developing documentation and road maps for processes, A/B tests of different variables like email send times, subject headings, and promotions that succeed through email;
  • Leveraging learnings from past campaigns and initiatives in to future projects;
  • Delivering CASL compliant email marketing that is optimized for mobile devices, nail timing and frequency, and organized against our segmentation strategy;
  • Working with Digital to ensure website and landing pages are personalized with smart content and calls-to-action to show the same targeted messaging that prospects see in email campaigns;
  • Working with communications/social media team, to create targeted lists of important prospects to monitor in social media;
  • Participating in metric-setting to identify key elements of successful campaigns and initiatives;
  • Initiating, managing, and coordinating marketing automation/direct email/SMS projects with outside vendor(s);
  • Collaborating with Procurement in the evaluation of the selected vendor(s);
  • Leveraging vendor relationships to grow internal expertise in this area;
  • Staying involved with roadmaps and strategies is a high priority;
  • Conducting, attending, and fully participating in relevant meetings and activities;
  • Helping foster a healthy team environment; and,
  • Sharing digital marketing learnings with entire marketing team so as to drive digital acumen within the department.

Skills and Qualifications

The qualified candidate must have:

  • Experience with SMS Marketing (social media, web marketing);
  • Experience with SEO (Search Engine Optimization)
  • Experience conducting email campaigns;
  • A proficiency in email/SMS marketing and marketing automation technology;
  • The ability to be comfortable with email creation and delivery tools such as Inbox Marketer;
  • Marketing / Communications background;
  • A strong understanding of website and SEO architectures, CASL compliant email marketing, SMS marketing, and the digital marketing and marketing automation services industry;
  • Solid analytical, content marketing, communication and relationship skills; and,
  • The ability to multitask.

Don’t miss out on this opportunity, apply online today!

Eagle is an equal opportunity employer and will provide accommodations during the recruitment process upon request. We thank all applicants for their interest; however, only candidates under consideration will be contacted. Please note that your application does not signify the beginning of employment with Eagle and that employment with Eagle will only commence when placed on an assignment as a temporary employee of Eagle.
 

  • Posted On: September 16, 2019
  • Job Type: Contract
  • Job ID: 63158
  • Location: Edmonton AB