|By Frances McCart,
Vice-President, Business Development at Eagle
LinkedIn has become a very important social media tool for business professionals. With more than 400 million members in 200+ countries, it has become a ‘go to’ site for networking, potential job opportunities, and interesting posts.
Inevitably, with the positives come some negatives. I recently read a post about some of the most annoying behaviours on LinkedIn – and I’ve unfortunately come across many of these behaviours myself.
Although I maintain a very lean network of professionals that I have worked with and met personally, I am sometimes surprised at the content that I come across on a daily basis. One of my biggest pet peeves is how overcrowded my LinkedIn network feed has become. I am finding that I have to sift through a lot of junk updates to actually find out what my contacts are up to or to find an interesting or relevant article.
When speaking with candidates about how to manage their LinkedIn profile, I often caution the LinkedIn user to post content carefully. Like any social network, people are interested in you but don’t always want to be keep up to date on every thought, opinion or personal situation. You won’t necessarily know that you’ve been ‘unfollowed’, but rest assured, it’s an option that users take advantage of.
When posting updates, make the content meaningful and more importantly, make sure it is professional. For some additional tips, here is a post on how to manage who sees your network feed and how to manage what others see of your postings. Also, check out this more recent article discussing some default LinkedIn settings you should change in order to have a more successful LinkedIn experience.