A stunning testimonial can grab a recruiter or new client’s attention and get you considered for an interview before they begin to look at your qualifications. The right reference will seal the deal on a new contract and might even help negotiate a better offer. Above all, a well through-out approach to securing and displaying these assets is invaluable to your IT contracting business.
Testimonials and references are a marketing tool used by all businesses, from international corporations with thousands of employees and selling hundreds of products to independent contractors going from gig to gig. Regardless of the business size, it’s a struggle to get detailed references and not everyone uses them to their highest potential.
Having a list of great references is a mandatory requirement for any job seeker. It’s often advised to have a number of recent ones up your sleeve, guaranteeing you have a back-up if one is suddenly unavailable, a new client or recruiter requests something else, or you learn that a reference you thought liked you is actually giving some unpleasant feedback.
And what about testimonials? A great description from a client explaining your invaluable contributions to a project or from a recruiter vouching for your work ethic and dependability can go a long way if you use it correctly. For example, adding more chunks of text to your resume is bound to be ignored by a busy recruiter or hiring manager; however, glowing reviews fit perfectly on a LinkedIn profile or personal website and immediately add credibility to your story.
Given the benefits, what strategies can an independent contractor or technology professional use to source the best testimonials and references?
- Develop a formal process. Work out the exact plan and approach of how and when you’ll ask for references for every single project you work on. It will get easier every time and you’ll end up with consistent information saved in one file, plus a variety to choose from to match on relevant project applications.
- Keep notes. Make a note every time you receive a compliment or great feedback during a project. Remind your client of that when asking for their support. You’ll also have specific examples for your client to reference.
- Do the legwork. It is certain that whoever you are asking is busy, so make their life as easy as possible. Prepare all of the details, contact information and a draft testimonial of what you think they would say. The only work left for them will be minor edits and a signature.
- Understand what they can say. Recruiters and staffing agencies can rarely give a reference about your work because they were not there and their feedback is only second-hand. They may, however, confirm you worked on that project for a period of time, as well as speak to your ethics and work habits. Asking “Can you give me a reference” may not be successful, but phrasing it as “Would you be willing to speak to my work ethic and ease of working together” can have a positive impact on your relationship with future recruiters.
- Use LinkedIn testimonials. Ask for testimonials on LinkedIn. Once you have them, display them proudly on the social network and ask the person for permission to use their words elsewhere in the future.
- Timing is key. Asking for a reference or testimonial is generally not a good idea while simultaneously seeking payment or when you know the project went terribly wrong. Wait until you’ve added value and they’re already giving you positive feedback before you ask “Would it be alright if I shared your words on my marketing material?”
- Endorse them. Your clients and recruiters are also running a business so testimonials are just as important for them as they are for you. Before or after you receive a reference, look them up on review sites like Google, Glassdoor, Indeed, Yelp or LinkedIn to tell other independent contractors how happy you were working with them.
For every reference or testimonial you receive, always remember to show appreciation. It doesn’t have to be complicated and showing gratitude for a favour is necessary to build relationships. Like so many situations, a hand-written thank you card goes such a long way, it’s incredible.
How do you solicit client and recruiter feedback?