Talent Development Centre

Does a Great LinkedIn Profile Really Matter?

Frances McCart By Frances McCart,
Vice-President, Business Development at Eagle

Does a Great LinkedIn Profile Really Matter?100% YES!  I wrote a post several months back about the importance of a good LinkedIn profile and how to get noticed.

Recently, I was at a client meeting to discuss some upcoming needs and potential candidates we had sourced for a role.  We brought copies of the resumes for reference.  Much to our surprise, the client looked at the candidates’ resumes and immediately went on to LinkedIn.  He pulled up the first candidate’s profile and started to read the candidate’s credentials on LinkedIn, rather than the resume!

I asked the client how often he did this when reviewing potential candidates for an opening and he said he always checked LinkedIn first, prior to even considering the resume.

We walked through the candidate’s Linkedin profile and I asked him what he thought of the candidate.  The first thing he said he looked for was to see if they had a picture.  He felt that candidates who did not have a picture had something to hide.  We further discussed that determining a candidate’s skills and trustworthiness was linked to not only having an updated picture but also to the following

  1. Picture quality and professionalism of the picture
  2. How much information they had on their profile, including dates
  3. Who endorsed them
  4. If there were any common connections

The client also looked to see if the data on the resume was consistent with the data on LinkedIn.  I asked the client if the LinkedIn profile had a lot of impact on whether or not they would interview the candidate, and they said that it absolutely had an impact.  If the online profile does not match what is on the resume, the candidate is quickly discounted.

As mentioned in my previous post, it’s essential to invest the time to create a professional profile and ensure that it is kept up to date.

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