You equate creativity to “the arts”, to “Silicon Valley start-ups” and maybe to some entrepreneurs you have read about. You probably DON”T equate creativity to your day-to-day job because that is just something you do!
The reality is that creativity is a great way to:
a) Differentiate yourself from all those other contractors who just “do their job”;
b) Make your job more interesting;
c) Re-engage your brain in a way you cannot do, if you are just “doing your job”; and,
d) Become a person who can bring positive change and innovation to a client.
How can YOU bring some creativity to YOUR world?
- Don’t accept the “status quo.” Just because it was always done this way, doesn’t mean it should still be “done this way”!
- Try to look at your job with fresh eyes. Put yourself in the shoes of your client, the end-user, or just maybe put yourself into the “observer mode”, detached and uninvolved, looking for ways to improve things.
- Ask lots of questions. “Why?” questions. “What if?” questions.
- Make lots of notes. What do you see? What don’t you see? What are obvious things? What are not so obvious things? What are your opinions? What are other people’s opinions?
- Compare your project to similar projects you worked on in the past. Are there lessons to learn from one industry that you can apply to the one where you’re currently working?
- Read about your client’s industry, about your role, and about innovations in both.
- Keep learning. Take courses, attend industry conferences, and understand what industry experts, competitors and others are saying.
- Be constructive with your suggestions. Change is tough for anyone, and your client may be as resistant to change as most!
- Be pragmatic in your suggestions. Having the world’s best customer service application at a cost that the client can’t afford isn’t going to fly far.
- Do this continually. The world is constantly changing and there are opportunities for change all around you. If nothing else, it keeps life interesting but most likely will get you noticed in a positive light!
How much creativity and innovation to you bring to your clients? Have you ever wowed a client with a great suggestion? Have you had a client who refused to open their eyes to a beneficial change? Share your stories in the comments section.